Monday, October 21, 2019
Definition and Examples of Reflected Meaning
Definition and Examples of Reflected Meaning In semantics, reflected meaning is aà phenomenon whereby a single word or phrase is associated with more than oneà sense or meaning. It is also known asà coloring and contagion.à The term reflected meaning was coined by linguist Geoffrey Leech, who defined ità as the meaning which arises in cases of multiple conceptual meaning when one sense of a word forms part of our response to another sense. . . . One sense of a word seems to rub off on another sense (Semantics: The Study of Meaning, 1974). When comedians use reflected meaning in their jokes its an example of wordplay. The joke is usually funny because it uses a word that is technically correct for the situation but that will elicit a different often opposite image in the mind of the listener.à Examples and Observations In the case of reflected meaning, more than one meaning surfaces at the same time, so there is a kind of ambiguity. It is as if one or more unintended meanings were inevitably thrown back rather like light or sound reflected on a surface. For instance, if I use the medical expression chronic bronchitis, it is difficult for the more colloquial emotive meaning of chronic, bad, not to intrude as well. . . . Sometimes, such coincidental, unwanted meanings cause us to change a lexical item for another. Thus, if I think that dear in my dear old car may be misinterpreted as meaning expensive, I can substitute lovely and eliminate the potential ambiguity. . . .Reflected meaning may be used deliberately. Newspaper headlines exploit it all the time: DISASTER TANKER ADRIFT IN A SEA OF BAFFLING QUESTIONSTHE ZAMBIAN OIL INDUSTRY: NOT JUST A PIPE DREAM Naturally the success of such word play will depend on the standard of education, linguistic experience or mental agility of the readership. Fromà Introductory Semantics and Pragmatics for Spanish Learners of Englishà by Brian Mott Intercourse Perhaps a more everyday example [of reflected meaning] is intercourse, which by reason of its frequent collocation with sexual tends now to be avoided in other contexts. Fromà Translation, Linguistics, Culture: A French-English Handbookà by Nigel Armstrong à Reflected Meanings of Product Names [S]uggestive [ trademarks] are marks that call to mindor suggestan association related to the product they name. They imply strength or softness or freshness or flavor, depending on the product; they are subtle marks, created by marketers and ad people who are very skilled at making artful associations. Think of TORO lawn mowers, DOWNY fabric softener, IRISH SPRING deodorant soap, and ZESTA saltine crackers. None of these marks is obvious, but we perceive nonetheless the strength of TORO lawn mowers, the softness DOWNY fabric softener imparts to laundry, the fresh scent of IRISH SPRING soap, and the zesty taste of ZESTA saltines. From The Trademark Guide byà Lee Wilson The Lighter Side of Reflected Meaning A [baseball] player with an unfortunate name was pitcher Bob Blewett. He pitched five games for New York during the 1902 season. Blewett lost both of his decisions and gave up 39 hits in only 28 innings. Fromà Baseballs Most Wanted IIà by Floyd Conner
Sunday, October 20, 2019
13 Reasons To Date a Chemist
13 Reasons To Date a Chemist If you havent dated a chemist, youre missing out! Chemists can be incredibly romantic and great at lasting relationships. Here are some reasons to date a chemist. Chemists have some of the very best pick-up lines.Ã Are you made of copper and tellurium? You must be, because youre CuTe. Nerdy, yes, but a good icebreaker. Chemistry experiments require attention to detail. Your date will be on time, will pay attention to you, and will remember your likes and dislikes.Science requires effort, practice, and patience. You can expect a chemist to work at a relationship and not call it quits when problems arise.Chemists are interesting! They are curious and always learning. Dating a chemist means youll never be bored.Lab coats and safety goggles. So hot.Chemists remember to use protection.Chemists pay attention to personal hygiene.Chemists are almost always fantastic cooks. They also often brew amazing beer, make wine, or possibly distill their own spirits. Very few make drugs, though they know how.Chemists are smart. They can carry on meaningful conversations and fix things.Chemists know how to pull all-nighters.Chemists know all kinds of party tric ks and cool ways to celebrate holidays. Because their sense of wonder never fades, they often do well with kids. Your family and friends will probably like your chemist date. Like engineers and other scientists, a chemist asks you out because he or she genuinely likes you and finds you interesting. Chemists tend not to be shallow.Chemists are adventurous, up to a point. They are natural explorers, yet take risk into account. They can plan interesting and fun dates, but arent likely to endanger you. Similarly, chemists know all the toxic chemicals in every food, drink, and household product, yet wont go overboard avoiding minor vices.
Saturday, October 19, 2019
Marketing Behavior and Decision-Making Assignment - 1
Marketing Behavior and Decision-Making - Assignment Example In addition, this course also highlights how the decision-making process is affected by social, marketing and other situational factors. According to research, the customers usually go through a five-stage process. This model is extremely crucial for individuals during the creation of marketing decisions. As stated above, this model includes need recognition, information search, evaluation of alternatives, purchase and post-purchase analysis (Kardes, 2001). This course enables learners to manage all these stages hence, persuading the potential client that the product surely satisfies his or her needs. On the other hand, an MBA (Master of Business Administration) degree is usually awarded to learners who have understood and mastered the study of business (Gorman, 2003). Researchers claim that this degree is considered as a prominent degree compared to other degree courses all over the world. The learners are equipped with knowledge which can be applied in several real world business situations. Individuals with the MBA degree have successfully managed to advance their careers and also increase their salary potential in a significant way. This is because most of the MBA graduates are eligible to apply for the job vacancies in the current business world. In fact, job vacancies that are related to the executive and senior management positions usually require individuals who have an MBA degree. Most of the MBA programs offer the required skills in general management through a specialized curriculum (Gorman, 2003). This form of education is quite relevant in most business sectors and industries. In the MBA degree, there are different disciplines that are offered. Some of the most common disciplines include marketing, economics, accounting, finance, information systems, entrepreneurship, global management and operations management among
Friday, October 18, 2019
Titanium Metal Matrix Composites Essay Example | Topics and Well Written Essays - 1000 words
Titanium Metal Matrix Composites - Essay Example The metals which are usually used are Aluminum, Magnesium, Titanium and Copper. In case of titanium metal matrix composite the principal metal used is titanium. Hence the metal matrix composite is Titanium metal matrix composite. In the MMC the metal is the monolithic material into which the reinforcement is embedded and it is completely continuous. The reinforcement can be continuous which can be monofilament or multifilament or it can be discontinuous which can be a particle, whisker or short fiber. They have lot of applications in commercial workspace. Metal-matrix composites are either in use or prototyping for the Space Shuttle, commercial airliners, electronic substrates, bicycles, automobiles, golf clubs, and a variety of other applications. It is widely perceived that Titanium Metal Composites have lot of potential in space propulsion applications. If we look at Titanium and its alloys we can say that they have good corrosion resistance, fatigue properties, and high strength- to-weight ratios. Products differ in terms of composition, grade, shape, dimensions, and features. Commercially pure, unalloyed or very low alloy titanium does not contain or contains only very small amounts of alloying elements. By contrast, titanium alloys contain significant amounts of added elements or constituents. Clad or bimetal titanium alloys consist of two different alloys that are bonded integrally together. Metal matrix composites have a composite or reinforced metal or alloy matrix filled with a second component, which may be in particulate, chopped fiber, continuous filament, or fabric form. Other unlisted, specialty or proprietary titanium and titanium alloys are also available. These materials are often based on a unique alloy system, use a novel processing technology, or have properties tailored for specific applications. While selecting titanium and titanium alloys, we also need to check an analysis of dimensions, production processes, and performance features. Outer diameter, inner diameter, overall length, and overall thickness are important dimensions. Most materials are cast, wrought, extruded, forged, cold-finished, hot-rolled, or formed by compacting powdered metals or alloys. Performance features for titanium and titanium alloys include resistance to corrosion, heat, and wear. Ti MMCs offer provide potential advantages for structural applications, where they combine the high strength, high temperature capability, and oxidation resistance of titanium with an increase in stiffness provided by the ceramic reinforcement. Another thing is that they have the advantage of being isotropic in behavior, cheaper to manufacture and more amenable to subsequent processing and component forming operations. Of all the potential reinforcing phases for titanium which includes TiB, TiB2, SiC, Al2O3, and TiC, TiB offers the best balance of stiffness, stability, and similarity of thermal expansion coefficients. Other properties, such as the strength of metal matrix composites, depend in a much more complex manner on composite microstructure. The strength of a fiber-reinforced composite, for example, is determined by fracture processes, themselves governed by a combination of micro structural phenomena and features. These include plastic deformation of the matrix, the presence of brittle phases in the matrix, the
The Star Appeal of Farid al-Atrash and Yusuf Wahbi Assignment
The Star Appeal of Farid al-Atrash and Yusuf Wahbi - Assignment Example Faridââ¬â¢s mother had to work as a singer in private functions like parties and weddings as her children also did jobs as they went to school. Farid and his young sister Amal took an interest in their motherââ¬â¢s love for singing and thus she encouraged them to sing as she taught Farid how to play the oud. Early in their youth, Farid and Amal (who later became Ashmahane), began drawing the attention of composers and song-writers who were amazed by their musical talents and beautiful voices. Soon, they were singing in radio stations and in large gatherings. The cinema also opened a door for success for Farid and Ashmahane after they starred in two films. Unfortunately, tragedy struck and Ashmahane died after being involved in a grizzly car accident. It was rumoured that she was involved with the British intelligence (IMDB 1990). Faridââ¬â¢s quick success brought him into a life of night clubs, love affairs and gambling in which he got involved. Soon, he went into debt and w as abandoned by his mother. It is during this time that his sister died (IMDB 1990). According to Sis.gov, Farid studied the lute at the public service department of the Institute of music and at the same time worked as a driver to earn a living. This was a time of financial difficulty for him and his family. Some of his teachers were the renowned composers Safar Ali and Mohamed al-Qasabgi. Farid later worked in the night club called Badie'a Mosabni. During Faridââ¬â¢s time in 1952, there was a revolution known as the 23 July Revolution. It began on 23rd July with a military coup dââ¬â¢etat by the Free Officers Movement. This was a group of army officers led by Muhammad Naguib and Gamal Abdel Nasser. This revolution was initially aimed at overthrowing king Farouk I but later went on to abolish the constituional monarchy and aristocracy of Egypt and Sudan, establish a republic and finally secure Sudanââ¬â¢s independence that was governed as an Anglo-Egyptian condominium. Thi s revolutionary government established a republic and among its goals was to secure the independence of Sudan. This revolutionary government adopted a staunch, nationalist, anti-imperialist agenda that came to be expressed mainly through Arab nationalism and international non-alignment (Khan 2010). Farid was a mixture of the oriental musicââ¬â¢s originality and modernity of Western music. He was the best lute player of his age and one of the first to introduce the show business to Egyptian movies. He died in the year 1974. Indeed, Fareed Al-Atrash was a legend that will always be remembered throughout in history (Sis.gov). Yusuf Wahbi Yusuf Wahbi was an Egyptian stage and film actor and director who was a leading star of the 1930s and 40s. He was one of the most prominent Arab stage actors ever. Born the son of a pasha in 1898, Yusuf was expected to become an engineer like his father but his passion for acting took him to an unexpected direction. He joined the circus and this bot h surprised and enraged his father. He became someone whose testimony was not acceptable in court and he was considered a disgrace to his family. He was expelled from home by his father who later enrollrd him in an agricultural school in order for him to be reformed (Kanema 2008). Wahbi ran away to Italy where he changed his name to Ramses and only
Operations Managment.Intangible specialisation and product-mix Essay
Operations Managment.Intangible specialisation and product-mix optimisation - Essay Example Based on the specific perspective oriented approach that the operations management makes regarding productivity agenda of an organization, strategic management can be used to formulate policies to enable balancing of availed options in operations (Schiavone, 2004, p7). In this study, Fiatââ¬â¢s case study has been used to demonstrate the importance of understanding operations management from a systems approach in withstanding market conditions. Perhaps defining the term intangible within the context of organization operations will assist in making a conclusive perspective eon the topic. The term intangible denotes assets, capital or factors that an organization works with but they are not immediately visible. On the other hand, tangible assets are the physically visible factors which the company uses in production. Both tangible and intangible factors contribute to the overall operation of the company. Economic evolution of organizations and other production entities is characterized by the accumulation of assets both. Intangible assets also represent relevant knowledge and technologies that the organization needs to remain in a specified production line. Intangible specialization is the concentration of accumulation of assets that are intangible in nature such as technology, with little emphasis being made to accumulation of tangible assets. Since there is some need to balance the control of accumulation of these two sets of assets, it becomes detrimental in the long run when the organization is unable to achieve the balance. Intangible specialization entails the concept of management decision making that tends to lean to and favor the dominance of a service intensive approach in production operations. The most dominant characteristic of intangible specialization is heavy reliance on routines as well as dependence in rigid production paths. Inappropriate
Thursday, October 17, 2019
Nutrrition Essay Example | Topics and Well Written Essays - 1250 words
Nutrrition - Essay Example Teenagers require protein during their years of high activity and rapid growth to assure healthy muscle growth and tissue formation. The elderly are susceptible to osteoporosis and loss of bone mass due to a lack of calcium in the diet. Getting the correct amount of fat, protein, and calcium has a significant impact on children, teenagers, and the elderly and is essential for good health. From the moment a baby is born until the age of five the brain goes through substantial growth that is aided by the amounts and types of fat consumed. People have become more aware of the fat consumed by children and its correlation to childhood obesity. The latest trend in diets for children includes a low fat component, but there have been concerns about its effect on long-term brain development. Seventy five percent of the brainââ¬â¢s development takes place in the first three years of a childââ¬â¢s life (Rask-Nissila et al., 2000, p.999). During this period it is essential that children get adequate fat to aid in the proper development of the brain. Current USDA guidelines call for a fat intake of between 30 and 40 percent of the total calories during the first year and gradually decreasing to 30 to 35 percent by age 4 (Gidding et al., 2006, p.546). Increasing the fat level beyond this point may lead to childhood obesity, and Rask-Nissila et al. (2000) suggests that, â⬠Å"children with high serum cholesterol values are predisposed to atherosclerosis and coronary heart disease (CHD) later in lifeâ⬠(p.993). Lowering the level below 30 percent has been a cause of concern for brain development or other neurological health issues. It is known that children who are malnourished during their first year of life develop acute intelligence deficiencies as a teenager (Rask-Nissila et al., 2000, p.999). While lowering the serum cholesterol level in children by a moderate amount may not result in any neurological problems, children with
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