Personal statement MA publishing Example | Topics and Well Written Essays - 500 words

MA publishing - Personal Statement Example I know that there are so many things I still need to learn about especially those which could be handed down to me by experts in the field. Quality training and education are among the reasons for me why I would like to study at University College London (UCL). I value education given by experts not only in theoretical studies but especially those who worked to gain more knowledge and understanding of the theories taught. I understand that UCL offers high quality services from professors of the aforementioned caliber. In addition, it would be an honor to become a part, a learner of one of the world’s top universities which prides itself of achievers. Cultural diversity is another reason why I choose the school because as I really want to indulge myself in media, I know how important it is for me to meet different people from different cultural backgrounds. This would be another angle of my learning experience which would open my eyes to a wider scope of perception. I believe the atmosphere in the school encourages an opportunity for students to lead and excel in their chosen field of specialization and I look for ward to an engaging and highly profitable experience in the school. I graduated Accounting and Finance at the University of Birmingham in 2011, with second class honour degree. I am currently taking Foundation Diploma for Postgraduate Studies at the School of Oriental and African Studies which, in some way propelled me to decide on pursuing MA in Publishing. As mentioned earlier, media is now becoming more and more indispensable and is rather a topmost essential with the development of technology. I am looking forward to landing a job as a marketing manager as my post-graduate study will strengthen my qualifications having graduated Accounting and Finance. If not, I am also inclined to aiming a Public Relations Executive position, which of

Why do women commit fewer crimes than men Essay

Why do women commit fewer crimes than men - Essay Example Unfortunately all these arguments do not clearly explain why there more occurrences of crime among men than women (Campbell, Muncer and Bibel, 2001, p. 481). Recent studies have indicated that the ratio of crime between men and women is approximately 3 to 1 respectively. The following discussions present the most likely factors attributed to this trend associated with our societies. According to Currie (2007, p. 175) societies socialize male individuals to assume aggressive characteristics as a survival strategy. Society expects men to be strong so as to stand up for their rights whenever need arises. Furthermore a man was given the sole responsibility of providing security for his family. Due to the high expectations on man by society, men sometimes tend to prove their strength by engaging in crime. A man who cannot stand up for his rights is considered to be a weakling and such man may be denied respect in society (Lauritsen, Karen & James (2009.p. 368). Consequently men opt do anything at their disposal even using violent means to show how strong they are. Campbell, Muncer & Bibel (2001, p. 484) contends that on the other hand, women are considered to be the weaker sex by society and a woman who commits in crime is seen to deviate from the nature of society. Society describes a normal woman to be loving, patient, caring and understanding. A criminal woman is not fit for marriage according to society because it considers her to lack the actual traits of a mother. A mother will always be there for her family and no criminal activity can ever cross her mind. From the societies’ expectations of women, women restrict themselves from committing crime (Currie, 2007. P179). However this does not mean that women do not commit crime, they commit crime but at a very low rate compared to that of men. In addition, the way society distributes gender roles also restrict women from committing crime. Women are always within their families trying to care for

International Marketing analysis and strategy of a given product Essay

International Marketing analysis and strategy of a given product - Essay Example The business will involve itself in heavy marketing in order to create a long-term market presence among the low income and middle income customers. Trudea Services was planned in 2005 to be a part-time business venture. It has been asmall business designed to meet the needs of its clients and their pet family members. The company is located in Kikuyu and plans to expand to other towns in response to increasing demand for solar energy appliances. The company understands the value of ourclients money and provides highly effective and efficient solar energy appliances. At Trudea Services, we accept nothing but the best from our suppliers and ourselves. Trudea Services was founded by Joseph Kamau and Anthony Kimunya. The two co-own the company and will oversee the day to day management of company operations. However, the company will hire additional members of staff when it expands its operations. The company plans to invest more than 350,000 shillings in the purchase and supply of low cost solar energy appliances to middle income and low income households in Kikuyu. This is a long term project that is expected to last for more than five years depending on the market performance. The company seeks to make expansions into other markets by establishing branches in those areas including Wangige and Westlands. This requires adequate financing because the project is to be operated in the long run. Therefore, the company aims at maximizing on profits and using the proceeds to expand its operations. The business also plans to source for short term loans from a financial institution. This is a partnership business owned and operated by four individuals. Each of the partners has equal rights in terms of ownership and decisions making. The partners are involved in the company’s daily decision making and decisions are reached subjected to the majority support of the partners. The company is concentrated in a single geographical

Marketing Plan for your new SERVICE Essay Example | Topics and Well Written Essays - 3250 words

Marketing Plan for your new SERVICE - Essay Example tomers’ sophistication is surging upward, and the need for outsourced call care centers in Philippines and India is raising the necessity for development of language skills and computer training to satisfy the needs of the diverse and tremendously competitive American market. Due to this rapid growth, Americans are finding themselves sub par service due to the language barrier from country to country. It is our opportunity to educate the population of both countries in efforts to lower miscommunications. Our targets are individuals that are not functionally literate, and those that speak a language different than the export (Diola, 2014). We can hope our services are also able to slow the decline of call centers in India, while eager to see both countries grow. CompuLanguage is entering its first year of operation. Our services have been rendered; however marketing will be crucial in the development of our brand and services as well as to make our target market more aware of our brand and services for growth of our customer base. Tutors411 offers an array of services and subject lines to meet individual and organizational needs (Diola, 2014). The call center industry is a profitable business and the Philippines are taking advantage of it. According to Monticello (2012), there are over one hundred countries seeking current dominance in the industry (p.3). Malaysia, Singapore, and China are the Philippines’ primary competitors in the call center market. India has been struggling to keep business. It will lose seventy percent or thirty billion dollars’ worth of all Business Processing Outsourcing (BPO) businesses; particularly call centers (Diola, 2014).   India has regained business due to sales and up-selling strategies. Also, Indian companies have moved to the Philippines. This is one of the key reasons for the steady growth of the call center industry in the Phillipines (Winn, 2014). There are a number of specific competitors that can be described as

ENVIRONMENTAL SUSTAINABILITY 2 questions Essay Example | Topics and Well Written Essays - 1000 words

ENVIRONMENTAL SUSTAINABILITY 2 questions - Essay Example In addition to that, there are many natural phenomena that play a fundamental role in promoting global warming. Some of them as identified by (Strasburg) are discussed as follows: Volcanic eruptions: Volcanic eruption is a commonly observed natural phenomenon. As volcanoes erupt, they release tremendous amounts of CO2 into the atmosphere. Solar cycles and cosmic rays: Some people hold consent upon the concept that solar cycles and cosmic rays are also a source of global warming. However, there are many who hold controversial views about the role of solar cycles and cosmic rays in aggravating global warming. According to the results of research conducted by some European scientists, â€Å"The chance of the natural cosmic-ray or solar irradiance explanation being responsible for more than 14% of the observed warming is quite negligible.† (Strasburg). Water vapors: Water vapor has been largely recognized as one of the most obvious greenhouse gases. Although it does not contribute towards global warming by adding to the CO2 level in the atmosphere unlike many other causes of global warming, yet it plays the same role as many other greenhouse gases. It is noteworthy that existing CO2 in the air increases the content of water vapors in the air as a feedback. Some misconceptions: People who tend to deny the human contribution in the global warming say also consider plants as a cause of global warming. They base their assertion on the fact that plants generate CO2 into the air particularly when they don’t photosynthesize. However, they are quite ignorant of the fact that they are the fundamental source of O2 in the atmosphere as they consume CO2 released by humans and in turn, produce O2 during the process of photosynthesis. Reason of the controversy about role of humans as promoters of global warming: People all over the world tend to acquire more and more money throughout their professional life. It is indeed, a call of human nature. The technological b oom has facilitated them in fulfilling their dreams in many ways. If people easily confess their contribution in the global warming, they are likely to loose all environment unfriendly facilities that they so frequently utilize. Therefore, in an attempt to defend their unhealthy practices that make them money, they visualize technical measures as the ultimate solution for global warming instead of changing their own attitude towards the world and the nature. However, there is enough scientific evidence to prove the enormous role of humans in promoting the global warming in comparison to the natural phenomena that are commonly referred by humans as the cardinal causes of global warming. There is a need to realize that man only forms a minute part of the vast nature, and is not its owner to exercise rights over it. People should realize that their practices pollute the air and water that in turn promote global warming. How can the supply of water be increased in order to resolve the o ncoming shortage of water fit for human use on Earth? Shortage of pure water is one of the most fundamental environmental calamities humans are encountering in the contemporary age. According to the results of a research conducted by United Nations, an estimated 2.7 billion people are expected to suffer from extreme shortage of water by 2025 provided that the current consumption rates do not decline (Montaigne). â€Å"Severe water shortages affecting at least 400 million people today will affect 4 billion people

BALANCE SCORE AND STRATGEY MAP ANALYSIS OF CHEVRON Essay

BALANCE SCORE AND STRATGEY MAP ANALYSIS OF CHEVRON - Essay Example The balanced score card is used here as a strategic management tool and strategic control system. The balance score card is supplemented with a strategy map. The strategy map use a more direct approach to depict the cause and effect relationship between the various objectives across finance, customer, internal process and learning and growth. The research report also involves a detailed explanation of the link between each type of objective. Apart from that the strategies are also linked with the mission and objectives of Chevron. Based on the observations obtained from the balanced score card and the strategy map, a recommendation is prepared. A critical analysis of the balanced score card is also provided along with limitation and conclusion in this report. Table of Contents 1.0 Introduction 4 2.0 Vision of the company 4 3.0 Strategy 5 4.0 Designed Balanced Scorecard 6 4.1 Customer perspective 7 4.2 Financial perspective 7 4.3 Learning and innovation perspective 9 4.4 Internal proc esses perspective 9 5.0 Balance of balanced scorecard 10 6.0 Strategy map (ping) 12 7.0 Links within each perspective 13 8.0 Links with respect to particular company 14 9.0 Recommendations 14 10.0 Balanced scorecard a critical analysis 15 11.0 Limitations of balanced scorecard 16 12.0 Conclusion 16 Reference 18 1.0 Introduction Chevron is a global energy company which deals into various kinds of energy sources like oil, natural gas, oil sands, geothermal, solar energy. The company is catering to the growing demand of energy for the world and at the same time making sure that the nature and environment is kept safe for a healthier and greener tomorrow (Anthony et al., 2011). In the next 35 years, it is estimated that the energy demand will increase by 40% of what is today. In order to cater to the growing demand of the world, efforts are underway to find new means of energy resources. As such the energy resources are scarce and it is estimated that by 2035 more than 30% of the world population is going to survive on renewable sources of energy. Chevron continues to search the horizon for better cleaner and more efficient sources of energy. This endeavour is costly and time consuming and most of the time there are no pay offs from such endeavours. Besides conducting the search for better and cleaner energy and feeding the world with its energy demands, Chevron is also committed to provide a greener and cleaner environment. Various other endeavours involve expenses and Chevron needs to make sure that the ultimate payoff is able to compensate for the costs endured (Argyris, 2007). In order to prepare a road map that can lead to better strategic position in future a balanced score card along with strategic map is presented in this research topic. 2.0 Vision of the company Chevron envisions supplying the world with energy products that will help to create sustainable economic progress as well as human development all across the world. To create people and organisati on equipped with excellent capabilities and commitment (Forza and Salvador, 2001). To built a strong brand image among customers, governments, employees as well as local communities. 3.0 Strategy The road to a sustainable future is structured by using balanced score card and subsequent creation of a strategy map to show the implementation of the balanced score card. The strategy is to improve the learning and growth indices. So that improved employee

Evaluate the different schools of thought that exist with regard to Essay

Evaluate the different schools of thought that exist with regard to stabilisation of business cycles - Essay Example (1) Self-correcting mechanism (2) Keynesian theory of business cycles (3) Real business cycle theory. The self-correcting mechanism states that if any of the major economic problems (inefficiency, slow growth, instability etc.) would occur in the economy then the mechanisms of â€Å"self interest† and â€Å"invisible hand† will rectify these problems. The self-correcting mechanism was proposed by Adam Smith. He suggested that in any such condition the forces of demand and supply will work automatically and the equilibrium will be restored by self correcting mechanism. But when the self-correcting mechanism failed badly due to problems such as inflation and unemployment, John Maynard Keynes, the founder of macro economics, disagreed with the phenomenon of self-correcting mechanism. In his theory he has focused on the role of government and the aggregate demand. J.M. Keynes has suggested that the higher the level of the aggregate demand, the higher will be the level of em ployment, supply and economy. In his theory he has discussed the demand side of the business cycle. He suggested that whenever there is a downfall in the economy the government should increase the aggregate demand through economic policies (fiscal and monetary) and through increase in investment expenditure. According to him a raise in aggregate demand will result in growth in supply, employment, income and economy.